Filson 1897: the American heritage workwear and outerwear
Everything started with the Great Klondike Gold Rush in 1897, with the production of goods to outfit the thousands of fortune hunters who were stampeding into Seattle, headed north. In that era, clothing wasn't a matter of choice, but of survival: Filson manufactured for them garments specially designed for the frigid North and since then the brand became synonymous with reliability, quality and durability. We asked Alex Carleton, creative director of the American brand based in Seattle, to tell us the secret recipe of products that are able to last for generations. The answer has to do with consistency and reverence for history, a quality that WP and Filson share since 1986.