Vans and WP, when the Californian aesthetic met the Italian style
Since 1966, when the company was founded in California, Vans has been a synonym of authenticity and self-expression, inspiring creative communities thanks to its deep connection with skating, surfing, art and music. A people company rather than a shoe company. We met Steve Van Doren, Vice president of Events and Promotions and Henry Davies, Vans historian and collector, to discuss heritage and future of the iconic brand that managed to remain at the heart of youth culture for 50 years. The history of Vans is also a piece of Italian fashion, thanks to the creative collaboration with WP that started in 1983 and had a huge influence on European culture and fashion.
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